For founders and CEOs — 50 to 150 employees

Your team has the talent. The company still isn't moving fast enough.

Most leaders I work with aren't doing anything obviously wrong. They have real talent on their team, a strategy that mostly makes sense, and enough ambition to power a small city. What they don't have is a company that executes as well as it thinks. That gap gets more expensive every quarter you don't close it.

Execution Clarity
Team Alignment

Strategy That Travels

60-Day Results

AI-Powered Ops

Hard Calls Made

People in the Right Seats

Growth Machine

Execution Clarity
Team Alignment

Strategy That Travels

60-Day Results

AI-Powered Ops

Hard Calls Made

People in the Right Seats

Growth Machine

Execution Clarity
Team Alignment

Strategy That Travels

60-Day Results

AI-Powered Ops

Hard Calls Made

People in the Right Seats

Growth Machine

Trusted by
Teads
Mobexo
The DO
beVisioneers
NBT
APX
APX / Heartfelt_
Greentech Alliance

The Problem

Good companies get stuck for surprisingly specific reasons.

The strategy exists but doesn't travel — by the time it reaches the people executing it, it's been filtered into something vaguer than you intended. Good people work hard but not always on the right things, because the priorities keep shifting and the brief was never fully clear. There's no shared system for deciding what actually moves the needle, no rhythm for reviewing whether it's working, and no simple way to course-correct when it isn't. Everyone is busy. The company isn't compounding. That's the gap. And it's almost always fixable faster than you'd expect.

Is This for You?

This works for a specific type of leader.

Built for you if—

  • ✓ You lead a 50–150 person company and your team's output doesn't match their potential
  • ✓ You're ready to make the hard calls on people, products, and priorities — not just discuss them
  • ✓ You want AI embedded in your operations but understand the human foundation has to come first
  • ✓ You want measurable results in 60 days, not a recommendation deck that takes six months to act on
  • ✓ You want your team running without you in every room, and you're genuinely ready for that

Probably not for you if—

  • ✗ You want someone to validate decisions you've already made rather than challenge your assumptions
  • ✗ You're not willing to address the people issues everyone in your building already knows about
  • ✗ You want a workshop with no implementation follow-through and no accountability for results
  • ✗ You want to scale faster without first fixing the foundation that's already slowing you down
  • ✗ You need a 200-page report to justify a decision your gut already knows needs making

Who You're Working With

Michel
Gagnon

Co-founder, Stun & Awe · Fractional COO

I've been the CEO of a 100-person tech company operating across 15 countries. I've sat on the executive committee of a $1.5B business. I've run operations inside WPP, PwC, and Bombardier — and I'm currently fractional COO of two 60-person organizations while running Stun & Awe.

Two weeks into my current fractional COO engagement, I'd already mapped the core issues. That's not luck. It's pattern recognition built across 20 years of running and fixing companies at every scale. I've been in every seat at the table, and I know exactly where things break down when a company outgrows its operating system.

  • CEO, plista — 100-person adtech company across 15 countries (WPP)
  • ExCo member, Xaxis — $1.5B programmatic advertising (WPP/GroupM)
  • Management Consultant, PwC Canada & PwC Deutschland
  • Corporate Strategy & International Business Development, Bombardier ($20B)
  • Fractional COO, The DO & beVisioneers (current)
  • Mentor to 100+ startups — APX, Greentech Alliance, NBT
  • Host, Growth Leap Podcast
120 +

Leadership teams transformed

50 +

Startups and scaleups advised

15+

Markets operated in

60

Days to visible results

Proof, Not Promises

Two companies. Two months.
Same root problem. Fixed.

Here's what the work actually looks like when you go in, make the hard calls, and leave a system that holds.

Transformation Consultancy — 60 Employees

11 products. 60 people. No shared direction. Bleeding quietly.

Strategy lived in the founder's head. Eleven product lines pulled sixty people in different directions with no shared metrics and no communication rhythm. The company wasn't failing — it was bleeding slowly and expensively.We cut the portfolio to two core products, identified €50,000 in immediate savings, moved people into roles that matched their strengths, and deployed custom AI agents for the sales team. Within two months the energy of the place had shifted entirely — not because we ran a culture workshop, but because people finally knew where the company was going.

Tech Company — 100 Employees

100 people working hard. Nobody could tell you if it was working.

Real capability, real potential, no shared map. Strategy existed at the leadership level but never traveled — by the time it reached the people executing it, it had been filtered into something unrecognizable. Underperformers stayed too long. High performers grew restless.We established a strategic direction that actually traveled through the organization, addressed the people issues directly, built the communication infrastructure, installed metric visibility, and deployed the AI systems that held everything together after we left. The team came with us because we brought them into the process, not just the outcome.

How It Works

60 days. Here's exactly
what happens.

Every engagement starts with a conversation. We scope the work together based on what you actually need. The goal is always the same: your team runs without you in every room.

Week 1–2

Diagnosis

We map exactly where clarity breaks down — team interviews, priority audit, metrics review. We find the real bottleneck, not the comfortable one.

Week 3–4

Hard Calls

People, products, priorities. The decisions that should have been made six months ago get made now — and we help you make them well

Week 5–7

Install the System

Communication structure, metric visibility, custom AI tools trained on your business. The operating model built for how your company actually works.

Week 8

Lock It In

We verify the gains are holding, hand over the full operating playbook, and set you up for what comes next. Ongoing support available if you want the momentum to keep compounding.

The Investment

Compare it to the alternative.

A Head of Operations costs €80,000–120,000 per year in salary alone, before benefits, before onboarding, and before the six months it takes them to understand your business well enough to actually help.One client identified €50,000 in immediate savings before the first invoice cleared. The question isn't whether you can afford this. It's what another six months of the same problem is actually costing you.Every engagement starts with a free 45-minute call. We scope the work together based on what you actually need — there's no fixed package, because every company's situation is different.

Workshop or Advisory Day

One-Day Intensive

€4,700 – €7,500

Leadership alignment, priority reset, and a shared execution plan. A fast way to create clarity and see how we work together before committing to more.

Ongoing Partnership

Fractional COO

Let's talk

An experienced operator embedded for the long term. Scope and commitment designed around what you actually need and how fast you want to move.

What Leaders Say

Real outcomes from people
who did the work.

Every engagement starts with a conversation. We scope the work together based on what you actually need. The goal is always the same: your team runs without you in every room.

"

Michel brought a valuable external perspective that helped us clarify our opportunities and evaluate different go-to-market paths. He challenged our assumptions in a thoughtful way. Together we mapped out short-, medium-, and long-term tactics that aligned with our product vision and commercial goals. The process gave us both strategic clarity and practical next steps.

"

Right from the start, Michel had this amazing way of making complex things feel simple and manageable. He helped us see exactly what opportunities and risks lay ahead, gave us concrete tools and methodologies, helped us save time, money, and energy, and empowered us to make a tough call with confidence. He is highly experienced and truly cares about his clients.

"

Michel's sessions were among the highlights of our Germany Market Entry Program. He brought deep expertise and practical, real-world insights that resonated with our startups. His ability to break down complex corporate dynamics and sales strategies into actionable steps was exactly what our founders needed. We highly recommend working with Michel to anyone looking to go beyond theory and into execution.

Let's talk

Book a free 45-minute diagnostic call.

We'll identify your biggest execution constraint together. You'll leave with a clear five-point action plan you can use immediately — whether you decide to work with us or not.

No pitch. No pressure. Just an honest conversation about where your company is losing momentum and what it would take to close that gap.

Book your free diagnostic call →

Free. 45 minutes. Useful regardless of what you decide next.

Let's work

Turn your business into a well-oiled machine that generates the revenue and impact that you're dreaming of.