That’s exactly what our guest did.
We're launching our new podcast season with the driven and generous Frank Sondors, co-founder and CEO of Salesforge, an AI-powered app that lets salespeople do personalized cold emails at scale.
Frank believes sales tech is in for a massive disruption, and he's keen on being in the driver's seat.
We talk about his thought process, decision-making, and reasons behind transitioning from a sales expert to a tech entrepreneur. We delve into how he plans to disrupt the sales tech space with Salesforge.
He shares tons of tips, including:
You should always think about Founder/Market fit when you're starting a startup. And I can tell you it makes a huge difference because you can click with your prospect instantly.
01:24 The birth of Salesforge
05:07 How much personalization can Salesforge add to your email?
07:39 How does the Salesforge onboarding look like?
12:41 Salesforge's target customers and Frank's beachhead strategy to go upmarket
18:07 Frank's consumption-based pricing strategy
22:26 How to find new customers using Frank's simple cold email strategy
25:49 How to give your prospects more reasons to reply to you
28:07 Use Multi treading to win more enterprise accounts
28:51 How Frank transitioned from sales executives to startup founder
31:07 How Frank validated his idea and got pre-orders before writing a single line of code
34:41 Where Frank found his co-founders
37:16 How Frank built his MVP without building anything
38:20 Getting ready for sales while building the MVP with a waitlist and pilots