April 25, 2023

The 3 AI Marketing Tools You Need to Learn Before It's Too Late

Michel Gagnon
Michel Gagnon
CEO of Stun&Awe

Step aside, Mad Men – the marketing industry is undergoing a massive transformation, and it's all thanks to artificial intelligence. If you don't learn how to use AI marketing tools now, you'll be left behind.

This is not a drill.

This is not a hype.

Things are moving ultrafast.

What is happening with AI today will completely change how you live and run your business. This is as huge as the invention of the Internet!

That's the magnitude of change I'm talking about.

But I'm not here to scare you. No. I'm here to show you the light, the opportunities, the magic.

Get ready to dive into a world of creativity, efficiency, and pure marketing magic with three game-changing AI marketing tools that are so ahead of the curve, you'll be the talk of the town.

Buckle up! We're about to turbocharge your marketing game.

1. The Wordsmith Wizard - AI marketing tools to help with creating content

Creating content takes time and energy. Some of us don't like to write or are just plain bad at it. But there are fantastic AI marketing tools that are changing the game. is one of them.

What it is

A tool that generates high-quality ad copy, long-form blog posts, and more, is like having a professional copywriter at your fingertips 24/7.

Initially, started by offering AI-powered templates that helped you write content like YouTube video descriptions, Facebook ads, or blog posts. They have since then added more templates as well as a conversational chat feature (i.e., ChatGPT).

I've written a lot in my life. And it's not always been fun. completely changed the game for me.

Why it's amazing

With just a few clicks, you can build a treasure trove of engaging, unique content that will make your audience swoon. Say goodbye to writer's block and hello to the future of content creation.

How to use it

  1. Sign up for a account and log in.
  2. Choose the type of content you want to create (e.g., ad copy, blog post, social media post).
  3. Input your desired topic or keyword, following’s prompts for the best results.
  4. Watch as conjures up captivating text that will make your competitors green with envy.

Examples of its magic

Imagine you're running a health food store and want to create a catchy Facebook post promoting your new line of organic snacks. Instead of spending hours trying to craft the perfect message, you can simply input a few keywords into and let the AI do the work.

In mere moments, you'll have a selection of engaging, on-brand content like:

"Crunch into a healthier you with our new line of organic snacks! Say hello to guilt-free munching and goodbye to those pesky cravings. 🍎💪 #OrganicGoodness #HealthyLiving"

And that’s just scratching the surface! Their Blog Post Wizard lets you write high-quality posts worth thousands of words.

Developing Targeted Content

One of the most critical steps in any marketing campaign is understanding your ideal customer profile (ICP). With its new chat feature, can now help you with that.

If you don't know what an ICP is, ask It will give you a template. Here are some prompts that I frequently use to develop or refine my ICP.

"What are the top 3 pain points of [target customer] when trying to [tasks]"

"Find 5 quotes from [target customer] in which they talk about [specific problem they have]"

"My product does [ABC], which potential customers could benefit from it?"

Don't overthink the prompts too much. Just try and iterate. Armed with your newly minted ICP, you can use to create content that directly addresses your audience's most pressing concerns.

High-Converting Offers can also help you craft irresistible offers by automatically identifying what your ICP values most. You'll be able to draft a sales page in a few minutes.

I would encourage you to add your spin to it, but at least you won't start from a blank slate. Plus, it will create persuasive copy that highlights your product or service's unique value proposition, making it a no-brainer for your audience to convert.

2. Midjourney: The Image Sorcerer

What it is

Marketing is not just about text. Catching your audience's attention with a nice visual is more important than ever. This is where Midjourney, part of our AI marketing tools, comes in. A cutting-edge AI image generation tool that creates stunning graphics, characters, and images, Midjourney is your one-stop-shop for all things visual.

MidJourney AI image generation

Why it's fantastic

No more hunting for stock photos or wrestling with Photoshop – Midjourney will craft eye-catching visuals that perfectly complement your brand. Plus, with AI-generated images, you'll never have to worry about copyright issues or overused, stale visuals.

How to use it

  1. Sign up for a Midjourney account and log in using Discord.
  2. Learn how to write a strong image prompt for AI.
  3. Input your desired prompt, and any additional characteristics (some model versions let you add specific dimensions, colors, or themes).
  4. Sit back and watch as Midjourney whips up a visual feast that will have your audience begging for more.

Examples of its wizardry

Let's say you need a banner image for your SaaS startup blog's homepage. Instead of spending hours searching for the perfect photo, or paying big bucks for graphic design services, simply input your desired specs into Midjourney.

That's the approach we used for our blog post about The Best Women in Business Podcasts for Entrepreneurs. We did the same for our article about Digital channel strategy: tactics to 10x your growth (examples). Although we used DALL·E 2, the idea was the same.

Highly effective but much nicer and more creative than stock photos.

Although DALL·E 2 is great, Midjourney is one of the next-level AI marketing tools. It can generate breathtaking images that capture the essence of your blog and frequently give you results that you would have never thought about.

3. Runway: The Video Virtuoso

What it is

An AI photo and video editing tool that instantly removes backgrounds, overlays character templates, intelligently color grades, and more, Runway is the ultimate sidekick for all your photo and video editing needs.

Runway -AI photo and video editing tool

Why it's mind-blowing

With Runway, you'll be able to create Hollywood-level videos without the Hollywood-level price tag (or time commitment). Plus, its intuitive interface means you don't need to be a professional videographer to create jaw-dropping content.

How to use it

  1. Sign up for a Runway account and log in
  2. Upload your photo or video footage
  3. Choose your desired edit features, such as removing the background, overlaying character templates, color grading, and more.
  4. Let Runway work its magic, and in seconds, you'll have an awe-inspiring masterpiece that'll leave your viewers wanting an encore.

Examples of its genius

Picture this: You're creating a promotional video for your upcoming yoga retreat. With Runway, you can easily transform your raw footage into a polished, immersive experience. Remove the background from your yoga instructor's demonstration, overlay serene nature scenes, and apply intelligent color grading to give your video a cohesive, professional look.

Video Experimentation

Much like with images, AI-generated videos offer lots of opportunities for experimentation. Runway makes it easy to test different video styles, formats, and editing techniques to discover the most effective way to engage your marketing and drive results.

Long gone are the days of paying an arm and a leg so your video team can re-shoot a concept – now, AI makes it trivial.

I wrote that AI marketing tools were evolving rapidly. Not long ago, Runway announced that their Gen-2 will allow you to create full videos just from text descriptions. Imagine!!!

Harnessing AI for Marketing Experimentation

AI marketing tools like, Midjourney, and Runway make it simple to generate a wealth of smart content, which in turn enables you to conduct rapid, data-driven marketing experiments.

By iterating on your content and tracking the results, you can continuously refine your marketing strategy and maximize your ROI.

As I wrote earlier, this is not a bubble or just a hype. AI marketing tools will continue to evolve rapidly and radically change how businesses, like yours, work.

Don’t be one of those who worry about what AI will do to their business or job.

The best way to get and stay in the game is for you to start using AI to grow and market your business better. The sooner you get started, the higher your ROI will be.

There’s a window of opportunity right now. It will be gone sooner than later. Don’t miss it.

Introducing our AI-Powered Marketing Course

Ready to skyrocket your customer acquisition and amp up your growth? We wouldn’t be serious if we didn’t do what we preach.

To help you get a headstart and not miss the boat, we’re putting together a course about using AI tools to skyrocket your customer acquisition, content creation, and sales in just 30 days!

It will help you:

  • Create content 100X faster
  • Develop high-converting offers and sales pages
  • Cut your outbound sales efforts and time by 10X
  • Win more customers with more compelling content

We're talking about game-changing tools and systems you can implement right now that'll leave your competitors scratching their heads.

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Hop on over to and prepare to be dazzled by our marketing magic. Your future self will thank you for it.