© 2019 stunandawe | Creative Digital Agency - Business Strategy and Experiential Marketing

2018

Wear It Festival is Europe’s most important conference in the field of digital clothing and gathers experts from all over the world. The event brings every facet of the wearable tech world in one place.

Challenges.

With more than 50 speakers, 40 exhibitors and 500 trade visitors from the Wearable scene, the festival presented a fair share of challenges with:

  1. Logistics

  2. Marketing

  3. Public relations

Process.

  1. We attracted and developed global media partnership

  2. We took care of onsite PR management

  3. We advised startups and mid-size companies with scale up and marketing strategies.

Solutions.

Wear It Festival asked us to help them with public relations, onsite press management, and social media marketing.

We notably promoted the speakers’ stories, work, or technology to the press and via social media channels and managed the press space at the event where media representatives conducted interviews.

We also supported the festival with media partnership outreach.

"Stun and Awe was a great partner during the 2018 Wear It Festival. In a short period of time, they managed to generate great results with PR and onsite press management. They went beyond that providing participants strategy and marketing advice during office hours. They're highly professional and friendly. Looking forward to working with them again."

Thomas Gnham - Founder and CEO Wear It Berlin GmbH

Scope of the Project

PR

Growth

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