RubyMoon: Sustainable Activewear

RubyMoon is a sustainable swim and activewear brand based in Brighton, UK. RubyMoon’s ethos is called #100%NetProfit. They start with materials to #SaveOurOceans then use all the net profit for business loans to empower women entrepreneurs around the world. 

Made from recycled fishing nets, RubyMoon designs high quality swim and activewear made for the 21st century, environmentally conscious woman. Embracing the principles of slow fashion, the latest mix and match Gym To Swim ® collection is suitable for a variety of activities – water and non-water sports alike.

RubyMoon believes women are not limited to one type of sport or workout, and their outfits shouldn’t be either. The capsule collection is designed to be worn both for exercise and as swimwear, making it unique in the marketplace. The beautiful collection of premium ‘mix and match’ sports separates provides versatility with style, making the activewear as adaptable as the women that wear them.

RubyMoon invest in women entrepreneurs in 12 developing nations worldwide through micro-loans.

Jo Godden has been designing swimwear for over 20 years, working for the likes of Victoria’s Secret and GAPBODY, and has set up RubyMoon as a not-for-profit business with both positive environmental and social impacts.

The fabrics and garments are manufactured by ethical European suppliers and are certified by The Princes Accounting for Sustainability Project to produce 42% less carbon emissions as they journey from drawing board to final product. This has been achieved in part thanks to the sustainability of RubyMoon’s premium fabrics that are made from ECONYL® nylon yarn, derived from used fishing nets and other waste materials, which would otherwise end up in our oceans.

RubyMoon is partnered with, an initiative of leading aid and development charity CARE International UK, which allows RubyMoon to invest in women entrepreneurs in 12 developing nations worldwide through micro-loans. As a result of these investments, women are financially empowered and provided access to better healthcare, education and nutrition for themselves and their families, lifting themselves out of poverty and poor living conditions with dignity.

RubyMoon’s collection is made with love, authenticity and dedication. It is truly made for the environmentally and socially conscious 21st century woman, who wants to have an impact on this world.

#100%NetProfit #SaveOurOceans

You can read more about RubyMoon’s ethos here. Always on the lookout for sustainability conscious minds, feel free to connect with RubyMoon via to get involved.

Stun and Awe helps RubyMoon to establish its brand in the German market via a variety of activities such as brand positioning, marketing, PR and sales strategies.

All images © RubyMoon

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