Romeo’s Gin: Not just a gin, but a cause

romeo’s gin is not just a gin, but a cause. With a unique aromatic signature created for the non-conformists, every edition is curated by an urban artist. Discover the remarkable story behind the launch of the company. A story worthy of a movie.

Imagined in Montreal, Canada, romeo’s gin celebrates creativity with fresh and bold flavours. It brings together an inspiring blend of juniper, cucumber, dill, lavender, almond and lemon. But making a worldwide awarded gin is not enough. Each edition of romeo’s gin is curated by a local, urban artist and a percentage of the sales goes to the promotion of urban art and culture, in Montreal and beyond. A perfect fit for Berlin!

The company began its journey by launching PUR Vodka, which has won 57 awards, including the World’s Best Vodka five times over the past eight years.

After a failed attempt in the restaurant business, Nicolas Duvernois, the CEO of PUR Vodka, the company behind romeo’s gin, decided to embark on a new ambitious project: producing Quebec’s first ever vodka. His attempt turned out to be significantly more successful than his previous restaurant adventure.

Two years later in 2009, PUR Vodka was awarded a double gold medal “Best Vodka in the World” at the World Vodka Masters Competition in Europe. As if it was not enough, it has won the award five times since then.

It is with the same dedicated craftsmanship and world-class standards that the company developed romeo’s gin.

Today romeo’s gin is available in Canada, France, and the U.K. The company is now exploring a market entry into Germany and recently participated in the Bar Convent Berlin.

Urban Art

As mentioned before, the company is also committed to making a positive contribution to society. With romeo’s gin, it decided to support urban art at every touch points.

Each edition features artwork from a selected urban artist. The first three editions feature Stikki PeachesMarc Gosselin, and Santerre.

Here are the winning pieces:

Art by Santerre Art by Stikki Peaches Art by Marc Gosselin

Last September, the company also inaugurated romeo’s museum, which features 24 murals created by 24 Montreal artists. The concept is to make the industrial stairwell of the office shine in an unusual way. Learn more at romeo’s museum. After Barcelona, Amsterdam, Berlin and St-Petersburg, Montreal now also has its own street art museum.

All images © Romeo’s Gin and PUR Vodka.

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