How AI Startup Pachama Wants to Make Carbon Offsets More Transparent

Pachama review
There's been a series of recent articles about dodgy companies providing fake carbon offsets. Restoring and preserving forests is an easy and low-cost approach to remove greenhouse gases from the atmosphere. But when fraudulent players get into the game, it doesn't bode well for the cause. Pachama, a San Francisco startup who has raised so far $24.3 million, decided to tackle this problem head on. The company focuses on removing carbon from the atmosphere by restoring and protecting forest.

Today’s guest is Alexej Habinski, a multifaceted growth expert who has developed his growth hacking craft at Rocket Internet and later at foodora (later acquired by Delivery Hero). Alexej was Global Director of Performance Marketing & Rider Growth there and scaled annual GMV turnover from close to €0 to >€500M.

Growth advisor and angel investor, he now develops growth systems and teams for venture backed startups, including TIER Mobility, Sharpist,,, and

In this episode, Alexej shares his personal philosophy and outlook on growth. He talks about the importance of making your product social and speaks on the fortune he has had in working with diverse business models.

What you will learn:

  1. Background to his career and the businesses he is involved in
  2. The biggest growth hack he has discovered and implemented
  3. Common mistakes startups make and the still relevant 4Ps of marketing
  4. The value of talking to your customers
  5. Simple growth tactics startups can use to approach potential customers
  6. Typical mistakes startup founders make
  7. His advice on channel strategy why he believes you need to crack marketing on TikTok

If you tend to overthink and procrastinate, Alexej has a few solutions for you that you can implement in your business. He favors focused actions, values customer feedback, and has a unique perspective on marketing and why he recommends not using paid advertising early in your startup development.

He shares simple tactics to approaching customers that are often overlooked, common mistakes founders make such as being unfocused, and how to strategically prioritize your to-dos.

Enjoy the show and happy listening!


This is what people really underestimate. If you have this proprietary channel, no one can take it away, and it’s usually hard to copy, and it’s a huge value driver.”

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Show Notes

  • Alexej’s current focus and personal flywheel – [02:00]
  • Some of the companies that Alexej is helping including one that recently raised $250 million – [02:45]
  • The guiding principles behind his approach to growth – [03:32]
  • The biggest growth hack he discovered through Foodora [06:00]
  • His insights into the mistakes startups make using the 4Ps of marketing [09:23]
  • Paid marketing vs. sustainable growth, science and art [11:13]
  • Tactics he suggests to reaching out to potential customers [13:52]
  • Using big data and thick data to improve the user journey [16:08]
  • Lack of focus and other mistakes startup founders make [17:06]
  • Framework on how founders can prioritize to-dos [18:35]
  • Key elements Alexej looks for before investing in a startup [22:00]
  • Resilience, determination vs. stubbornness and tunnel vision [24:31]
  • His opinion and advice on channel strategy [25:40]
  • How to organise and how to focus [29:49]


That's all folks

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Have a good one!

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